Our
remarkable growth over the last decade has been brought about by the following
factors.
1)
Launch of average 2-3 new products by each business units.
2)
A total of 37own brands on the market (77 dosage forms)
3)
Induction of new field force staff, making a total of 170 in 4 separate
buiness unit.
4)
Selection and continuous training of highly educated and skilled marketing
and sales personnel. In the marketing department we lay emphasis on inducting
medical doctors with MBA degree.
5)
One of the most attractive and balanced field force incentive schemes
in the industry which provides high rewards for exceptional performance.
6)
An ownership philosophy for marketing team giving them complete freedom
in creative making
