Our remarkable growth over the last decade has been brought about by the following factors:

• Launch of average 2-3 new products by each field force

• A total of 45 own brands on the market (80 dosage forms)

• Induction of new field force staff, making a total of 170 in 5 separate field forces

• Selection and continuous training of highly educated and skilled marketing and sales personnel. In the marketing department we lay emphasis on inducting medical doctors with MBA degrees.

• One of the most attractive and balanced field force incentive schemes in the industry which provides
  high rewards for exceptional performance.

• An ownership philosophy for business unit managers giving them complete freedom in creative making.